Professional Experience

Quantitative UX Researcher Internship

The Trade Desk

05/2022 - 08/2022

• Designed and executed a mixed method research project to improve users' acceptance of the platform ad campaign recommendations. 

• Conducted in-depth interviews with platform users to understand their behaviour and preferences around ad campaigns. 

• Implemented and analyized a cross-country conjoint survey experiment to identify and test the MVP for ad campaigns recommendations.

• Collaborated with UX Designers and Engineers to generate product recommendations on the platform's ad campaign recommendations system.

Quantitative Researcher, Graduate Research Assistant

University of Southern California

08/2020 - 05/2022

• Designed and executed a cross-country A/B test that increased the subscription of local politicians to a NGO’s newsletter.

• Developed the statistical analysis of public opinion estimates by running hierarchical multilevel models with the R package lme4 using complex survey and demographic data.

• Matched, cleaned and managed sensitive data from the cross-national European Value Survey database and web scraped contact details other official European statistical data sources to feed into the hierarchical multilevel models.

• Generated small-area poststratification frames (weights) using census data and the R package anesrake.

• Designed and implemented a cross-national survey on political elites’ attitudes towards environmental policies with embedded experiments in Qualtrics.

UX Researcher & Market Research

Ableton, Inc

May 2021 - August 2021

• Designed and executed a research project to enhance the reach of Ableton’s software by identifying points of market entry, and identified customer pain points to enhance user experience.

• Informing the advertising product strategy after completing a competitive analysis and benchmarking report and identified how increase the performance and traffic of Ableton’s website.

• Collaborated with the design and product team in creating a mix method research framework to improve users’ engagement with the product. This included defining questions for a survey methodology and in-depth interviews, and developing quantitative measurements for usability testing.

Executive Associate Public Affairs and Strategic Corporate Communications

Estudio de Comunicación, Spain

10/2017 – 06/2018

• Leading consultant in the coordination and development of the firm’s new public affairs department.

• Generating and implementing corporate political strategies, stakeholder mapping and policy analysis.

• ​Coordinated local grassroots activity and grassroots mobilization as part of political campaigns.

• Design and data analysis from focus groups with clients’ stakeholders (i.e. consumers and employees)

Associate Public Affairs

KREAB Worldwide, Spain

12/2014 – 09/2017

• Political strategy consultant for international clients from private and non-profit sectors.

• Planned and implemented public affairs strategies to increase awareness of key areas of the client's business to its socio-political stakeholders. 

• Researcher at the KREAB Research Unit for socio-economic studies on trade and business growth in Spain.

• Designing, implementing and analyzing corporate reputation and perception studies.

Public Relations and Communication Intern

Ministry of Education and Culture, Australia

03/2012 – 08/2012

• Assisted in the preparation and development of the Spanish Ministry of Education Language Assistant Program for 2013-2014.

• Logistic support in the implementation of public relations initiatives at the Ministry.

• Created and delivered press and media content.

• Implemented a cultural collaboration agreement between the Ministry and RMIT University to foster a Spanish Learning Program.